伯恩茅斯藝術(shù)大學(xué)

MA Graphic Design encourages designers to explore ways of developing understanding between co-communicators.

Course Information

This course approaches all forms of graphic design as triggers for thinking and feeling. By interrogating your practice at the cognitive level, you’ll explore how such things as a metaphor, and the framing and blending of ideas, drive communication.

Through self-initiated research and experimentation, you’ll be encouraged to engage with the world, and find insights that generate understanding and guide positive action.

Students apply to the course predominantly from graphic design courses but are welcomed from a variety of backgrounds (if they can show an aptitude for typography). Students may have studied photography, architecture, illustration, interaction design, three-dimensional design, fine art, or, subjects such as journalism, philosophy, psychology, anthropology or sociology.

Whatever your background, you’ll be required to reflect on your worldview; the underlying assumptions and understanding that guides and constrains your practice, and to use this reflection as a starting point from which to further develop. Your practice can take many forms: it can be self-expressive, or socially orientated; print, screen-based or three-dimensional.

It can focus on an aspect of a well-defined area of design, such as branding, experimental typography, publishing, and user-centred design, or on something more unconventional defined as part of your study.

Graphic designers often work in groups, sometimes comprising members from different disciplines. MA Graphic Design provides many opportunities to work in interdisciplinary ways as it sits alongside the courses of other disciplines. Many of the taught sessions such as the introduction to research methods and processes occur in these interdisciplinary groups. At other times however you’ll be developing your project with your supervisor and other students on your course. This will require you to develop a theoretical framework, methodology and research methods that support your research focus.

As a graphic designer you should anticipate the possible consequences of your design interventions, including the meanings constructed through your practice, in relation to ethical and sustainability issues as well as to other relevant contexts. Creative approaches are required that respond to complex situations in which many problems reside. Outcomes are not constrained by media or by limited interpretations of what it is to be a graphic designer.

Consequently, an outcome might involve the design of an experience or service, as much as it might concern more conventional forms of graphic production.