中密歇根大學(xué)

Central’s four-year advertising major lets you unleash your imagination. You’ll combine advertising, marketing and theory classes with hands-on experiences. Our student-centered faculty members are excited to share their professional and rich research experience with you, while they individually mentor you through the program. You can gain professional development during the annual National Student Advertising Competition and in paid positions at CM Life, the CMU student newspaper’s “best-in-the-nation” advertising/business department.

Advertising Major

An Advertising Major requires 39 hours of journalism and marketing coursework. The Journalism Department requires that ALL graduating seniors take an exit exam prior to graduation as part of the department’s assessment efforts.

At Central Michigan University, you will learn advertising skills to prepare you for your career. As you explore career options, consider these key features that distinguish CMU's advertising program:

• Close coordination between journalism and marketing departments to assure a strong advertising program
• Graphics lab with state-of-the-art computer equipment
• Desktop publishing software
• Active chapter of the American Advertising Federation, providing speakers, field trips and advertising experience
• Ad Central, the student-run advertising agency

Areas of Specialization

With a background in advertising, you will find a variety of career options in the field.

Account Management Positions
The account executive supervises the work of others and seeks new accounts. An account executive works with the account manager and is the link between the agency and the client. An account executive also works with clients in managing their campaigns.

Creative Processes
In the creative aspect of advertising, there are copywriter and art director positions. The copywriter communicates to the consumer in the form of writing, and the art director communicates through illustration.

Media Positions
A media buyer advises the clients as to which type of media would be the most effective in their advertising campaign. A sales representative works for the media, tells media buyers of space and time costs for advertisements, and shares information on demographics.

?Career Options

Graduates of the advertising program will find a variety of career options available. Some of these careers may require additional education.

• Account Executive
• Product/Brand Manager
• Art Director
• Media Buyer
• Media Planner
• Corporate Researcher
• Broadcast Coordinator

• Account Manager
• Copywriter
• Graphic Artist
• Sales Representative
• Agency Researcher
• Traffic Coordinator

In addition, graduates will find career opportunities in a variety of areas:

• Advertising Agencies
• Printing Shops
• Publishing Firms
• In-house Agencies
• Direct Mail Houses
• Modeling Agencies
• Research Houses
• Public Relations Firms
• Graphic Art Studios