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考文垂大學倫敦分校-應用全球營銷理學士學位

BSc Applied Global Marketing(本科)

專業(yè)概況

在這里學什么？

This is a bachelor of science course, reflecting its highly practical, evidence-based approach to preparing for a career managing marketing strategy in a globalised context.

This exciting and contemporary course is focused on data and analytics, offering a set of career-ready practical skills which are very much in demand from employers around the world. You’ll become confident at gathering, interpreting and presenting data to support strategic planning and decision-making, using research, statistics and modelling to help you.

Studying here in the heart of the City of London, you’ll cover essential marketing theory before quickly moving on to its application in the global marketplace. You’ll be closely connected to business, with opportunities to do a year’s work placement and/or a term’s internship and to enjoy field trips, guest lectures, and live projects with clients.

Career prospects

This commercially astute and digitally aware course could propel you into an exciting marketing management career anywhere in the world.

When you graduate, you’ll face a huge range of options. Marketing careers can also develop into more general leadership roles, so our focus on strategy and evidence-based decision-making could serve you well in building a broader career.

Your CV should appeal to employers, thanks to our focus on practical skills and commercial acumen. You’ll understand the role of marketing in diverse organisations; you’ll be equipped to contribute to the work of global brands; and you’ll have a strong grasp of the importance of ethical behaviour in globalised marketing practice.

The optional placement and internship could play an important role in developing your confidence, resilience and networking skills. The entrepreneurial skills you’ll learn will also prepare you for self-employment, if that’s what you choose to do.

所屬院系

進入哪個院系學習？

Business Studies

中國學生入學要求

為來自中國的學生設計

Students need to have SH2/Senior High 3 with 60% or above.

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課程信息

學制：全日制(3 年)全日制(4 年)

學費：￡13,900.00 (￥ 124,369) /年

開學時間：預計在九月 2022

申請截止日期：

留學地點：Coventry University London109-117, Middlesex Street,London,E1 7JF, England

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