科廷科技大學

It's almost impossible to participate in society today without using digital and social media. This course explores the social, cultural and political impacts of the internet, including the significance of social media.

You will learn the fundamentals of online communications and explore digital innovations, such as artificial intelligence. You'll understand how the internet is changing political systems and reshaping cultures, societies and economies, and how you can navigate these changes effectively.

You'll build practical and advanced skills in creating, maintaining and managing online communications across web media, publishing and presence, online collaboration, and virtual community development and management.

Upon graduating, you’ll be career-ready for diverse roles in digital and social media and strategy.

Digital and Social Media is offered as part of the Bachelor of Arts. You can create a degree that suits your individual needs by enhancing your studies with a secondary major.

Career information

Careers

Online content creator
Web designer / developer
Social media coordinator
Web communications manager
Digital producer / strategist
Data business analyst

Industries

Media and communications
Stakeholder engagement
Advertising
Marketing

What you'll learn

Understand and apply key concepts of Internet Studies and apply transdisciplinary thinking to the application and creation of ideas concerning networked technologies of information and communication
Think critically, creatively and reflectively so as to imagine, design, use and critique networked technologies of information and communication
Conduct appropriate scholarly and professional research to find, access, organise, evaluate and synthesise information through a variety of media and apply that information to the construction of knowledge
Communicate and facilitate communication through a variety of media, for different purposes, and for different audiences
Use the Internet and related networked technologies of information and communication with an understanding of the complex interaction of political, cultural, and economic forces that constitutes technology as social
Further develop skills and knowledge through self-directed learning
Understand the complex interplay of local, national and global factors that influence and are expressed through the Internet and networked technologies of information and communication
Recognise and value cultural difference and understand its significance in relation to network technologies and their use in society for communication and information
Act ethically and responsibly to use, sustain and expand the social, business and cultural networks that exist via the Internet, when working independently and in teams.