ESCP商學院

OBJECTIVES OF THE PROGRAMME

The MSc in Marketing and Digital Media mainly focuses on the digital marketing field to provide the students an integrative view of the different digital marketing tools and how they can play an important role in building a brand. It also puts an emphasis on how to apply marketing techniques and key strategic marketing aspects in an increasingly digital and globalised world. This way, during the learning process, it equips students with the skills and knowledge to succeed in an international, cutting-edge career in marketing.

The programme adopts a variety of teaching methods, such as blended learning as well as case- and project-based teaching, to foster hands-on learning that allows students to put theoretical concepts into live practice.

Students start their studies in the vibrant city of Madrid, where they stay for the first two terms. Next, students will be taking specialization courses either in London or Berlin and conclude their studies again in Madrid where they will engage in consultancy projects. On top of all these experiences, students will also interact with leading tech companies during the International Study Seminar, thus providing students with an updated and global knowledge base that is grounded in the most recent developments in the digital marketplace.

OUR PROGRAMME TARGETS YOUR EXPERTISE

The curriculum puts an emphasis on the latest developments in digital marketing and communication, marketing strategy, hands on experience with digital marketing tools and specialized tracks to further students′ development. In addition, students will be working on a Company Consultancy Project, professional thesis, and experience industry-specific seminars and workshops, including the international seminar. Finally, students will obtain at least four-month professional experience during their internship/direct employment.

CAREERS

THEY HELD POSITIONS OF…

• Global Trade Marketing Manager
• Global Product Manager
• Growth & Content marketing manager
• Regional Key Account Manager
• Digital Content and Social Media Manager
• Digital Media Strategist
• Digital Quality Specialist
• Marketing & Operations Manager