格里菲斯大學(xué)

Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.

The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

Griffith University offers a number of study options for Marketing including on-campus and online.

ATTENDANCE INFORMATION

The Master of Marketing is offered online. You will be able to access course materials, participate in learning activities, lodge assessment items and access support services via Learning@Griffith. There is no requirement for on-campus attendance and access to a reliable computer with internet connection is essential.

This program comprises 12 courses to be completed over two years. The program is taught over six teaching periods throughout the year and students can begin in any teaching period. Each course is taught over a six week period. Students will complete one course in each teaching period.

MY CAREER OPPORTUNITIES

Marketing careers can incorporate a wide span of professions covering advertising, public relations, sales, marketing research and analysis, digital marketing and more. If you are looking to start a new career in marketing, or to advance your career, a postgraduate certification from Griffith University will not only enhance your resume, but will provide you will with the knowledge, expertise and confidence you need.

Marketing expertise are in demand in almost every organisation. Marketing careers can be specialised or can incorporate a broad range of marketing functions. A Master of Marketing qualification allows you to develop your overall strategic marketing skills, in addition to enhancing your understanding of niche marketing functions. The skills and techniques that you learn completing the Master of Marketing will deepen your critical knowledge and expertise in marketing, providing you with increased confidence and ability to contribute strategic marketing advice. The Master of Marketing qualification provides you with career opportunities across the diverse spectrum of marketing, but in particular you will develop high level skills in the following areas:

• Strategic planning
• Brand management
• Entrepreneurship
• Market research
• Strategic marketing

Staying connected can optimise your career opportunities. When you join the program, you will join the Master of Marketing - Griffith LinkedIn group. Membership and sharing in this group will provide a valuable opportunity for you to network with students, graduates and convenors during the program and beyond. Additionally, within each course you will also be able to engage with other students through digital mediums. These connections will provide ongoing opportunities to develop professional and personal connections with likeminded people. Furthermore, while studying online, you will be invited to Griffith Business School events as well as having access to Griffith University career services.

Throughout this program, you will develop a solid understanding of marketing's theoretical foundations and how these conceptual underpinnings can be applied to problem solving across a wide range of contexts. The program integrates theory and practice, thus providing you with a dynamic combination of intellectual stimulation and practical application.