印第安納大學(xué)與普渡大學(xué)印第安納波里斯聯(lián)合分校

The program is designed to prepare students for public relations management positions in a wide variety of industries. The degree is ideal for those with professional experience who are ready to advance their careers and for professionals from allied disciplines who wish to transition to public relations or further enhance their knowledge and skills.

This is a professional graduate program with all coursework offered at night and on IUPUI’s downtown Indianapolis campus in modern, state-of-the-art facilities. The program is specifically designed for working professionals with three to seven years of experience. The degree requires 34 credit hours and selected coursework is online. No thesis is required, although it is optional. The degree may be completed in two or three years.

This interdisciplinary graduate degree requires courses from the IU Department of Journalism.

Graduates are prepared for management positions in public relations firms, corporations, government agencies, nonprofit organizations, associations, and health and life sciences organizations.

Students may specialize in three different areas of management:

1. General Public Relations Management-This focused area of study prepares graduates for public relations positions that require an increased amount of managerial knowledge and ability. The courses in this area of study are designed to focus on general management skills and experience, paired with an advanced public relations curriculum.
2. Public Relations in Health Care and Life Sciences-This unique area of study prepares graduates for positions in today’s rapidly growing fields of health care and life sciences. This is a vital and growing business sector in Indiana with multiple organizations in the health care, life sciences and biotechnology, major hospitals and pharmaceutical industries. This track of study includes an advanced curriculum in public relations and business courses, with distinctive coursework concentrated in health care and life sciences public relations.
3. Sports Public Relations Management-This focused area of study prepares graduates for public relations positions in sports organizations both professional and amateur ranging from sports teams to sports leagues and sports federations nationwide. Specific courses focus on various unique aspects of sports public relations at all levels.

M.A. in Public Relations - Management Concentration
Upon completion of this program, graduates will be able to:

• Apply formative and evaluative research in public attitudes and behaviors.
• Design and develop strategic goals and objectives for public relations.
• Apply the underlying theories of communication to public relations programs and campaigns.
• Apply basic business accounting and finance principles to the management of public relations programs and campaigns.

M.A. in Public Relations - Health Care and Life Sciences Concentration

In addition to the learning outcomes for the Public Relations Management Concentration, graduates will be able to:

• Describe and explain the operation of health care systems and communication as it relates to those systems.
• Demonstrate and plan public relations in the regulated communications environment of life sciences companies and organizations.

M.A. in Public Relations - Sports Concentration

In addition to the learning outcomes for the Public Relations Management Concentration, graduates will be able to:

• Describe and explain the operation of amateur and professional athletic organizations and communication as it relates to those systems. Describe and explain the regulated communications environment of both amateur and professional sports.