倫敦國(guó)王學(xué)院

Overview

Learn a skill that is indispensable to organisations around the world, no matter the industry or market. Our Marketing MSc (online) gives you the strategic and practical knowledge you need to succeed in this critical business area. The course is developed by King’s Business School, a UK top 10 centre for business and management studies. Learning online with King’s allows you to access the same world-class teaching as our on-campus students, delivered by the same internationally renowned academics. Our flexible approach allows you to fit your studies around your work, family life and other commitments. As one of the only organisational functions that is directly responsible for generating revenue, marketing can drive growth and keep organisations ‘a(chǎn)live’. If you have an interest in this core business function, our Marketing MSc/PG Diploma/PG Certificate with online provision enables you to master the knowledge and skills needed to build effective campaigns in any organisation.

Course detail

The Marketing MSc from King’s Business School blends economics, psychology, sociology and anthropology to bring you the latest thinking and approaches in marketing. As technology changes, so too do the mechanics of marketing campaigns. Our curriculum puts these developments into context with both historical perspectives and contemporary critical approaches to the industry. Modules explore the theoretical bases for marketing decisions and how recent advances are changing the way organisations bring their goods, services and messages to the public. This programme provides a postgraduate-level, research-informed education in marketing within a highly challenging intellectual environment. On completion, graduates will be well suited for a broad variety of roles in marketing, from campaign management to technical roles, along with planning, managing marketing analytics, and account management. You will be taught through a range of modules that explore essential channels and disciplines within the marketing mix, including Brand Management Consumer Behaviour, Marketing Strategy & Planning, and Sustainability & Ethics. Our theoretical models are underscored with case studies and practical exercises that give you hands-on experience with marketing practices. The course provides access to advanced platforms like Qualtrics survey software and Mintel market data to help provide customer and market insights.

Teaching and assessment

This modular course is delivered entirely online, meaning you can study alongside your existing career and life commitments. You will be taught and assessed using a variety of innovative methods designed for distance learning by instructional designers and learning technologists. Teaching activities may include a combination of videos, audio recordings, readings, discussion forums, live webinars, independent research and revision, quizzes and other interactive tasks. Assessment will be made through coursework essays and reports, critical appraisals of published work, self-directed learning activities and other methods tailored for online learning. Students will be assessed using a variety of traditional methods including coursework, essays and reports, as well as innovative online methods, including discussion boards and interactive questions.

Career prospects

The course is ideal for anyone seeking to pursue roles that include a marketing function in any capacity, but is especially useful for those hoping to build a career in marketing. Whether you’re seeking director-level positions involving strategic planning and management or an entry-level marketing assistant role, this course equips you with the theoretical and practical marketing knowledge you need to make an impact. It’s especially suited to those already in a marketing position and looking to progress.