羅徹斯特理工學(xué)院

Communication in all its forms is at the center of our personal lives and professional careers. Whether it’s interpersonal or mediated communication, professional communicators need to know how to develop creative and impactful messaging to successfully engage their audiences.

Technology has changed everything about the field of communication. Social media platforms like Twitter, Instagram, and Facebook are the first places people go to get breaking news. Retargeting ads, geofencing, and native advertising are influencing how to reach and connect with audiences. Add in the proliferation of big data and marketing coordinators, brand managers, and marketing executives now have access to information that impacts real-time decision-making around creative messaging, audience tracking, and the impact of an organization’s marketing investment.

The best communication master's programs know how to prepare you to leverage the latest in tech in the dynamic and ever-changing field of communication.

RIT's communication master's degree hosts innovative curriculum that is grounded in today’s social sciences and humanities concepts and applications. You’ll engage with our diverse and dynamic faculty of accomplished communication researchers and practitioners, who will teach you how to research a communication challenge, create compelling messages, and analyze media content and audience engagement.

With communication courses spanning artificial intelligence, digital storytelling, digital advertising, social media analytics, and strategic communication, RIT’s communication master’s degree prepares you to excel in the ever-changing fields of communication, public relations, marketing, and branding. You’ll learn how to leverage technology to reach and engage audiences, craft compelling messages that stand out, analyze media content, and understand how analytics and big data drive smart decision-making. You’ll become an effective content, brand, or marketing manager; social media strategist; or PR/communication officer who can deliver the results an organization is looking for. If pursuing a doctoral degree is a future career aspiration, RIT’s program will help you grow into an accomplished researcher as you develop an in depth understanding of the communication field.