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馬來(lái)西亞雙威大學(xué)-市場(chǎng)營(yíng)銷學(xué)士學(xué)位(榮譽(yù))
BSc (Hons) Marketing(本科)專業(yè)概況
This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both the firm and its customers.
Our unique course delivery techniques combine active classroom learning with talks from industry leaders in Marketing, providing valuable insights into the challenging business environment today, as well as success stories of a well implemented marketing strategy. This programme also incorporates a simulated business challenge and industry field trips, to enhance your learning experience. We provide the teaching and learning environment to equip you with critical and analytical thinking skills as well as sound decision making competency to address real-world marketing challenges. With emphasis on innovation and creativity, this programme grooms marketing champions who have the potential to excel in the industry. The internship component provides you the opportunity to apply theory into practice, and prepares you for the workforce.
This degree is validated by Lancaster University and upon successful completion of the programme; graduates are awarded two certificates; one from Sunway University and another from Lancaster University.
Career prospects
Chief Executive Officer
Chief Marketing Officer
Product Manager
Brand Consultant
Supply Chain Manager
Key Accounts Specialist
Retail Expert
Consumer Research Analyst
Advertising and Promotions Specialist
Marketing Consultant Professional
Management Consultant Professional
Customer Relationship Manager
所屬院系
中國(guó)學(xué)生入學(xué)要求
想申請(qǐng)，但不知道自己能否成功申請(qǐng)這個(gè)專業(yè)？
留學(xué)監(jiān)理網(wǎng)自2010年以來(lái)，服務(wù)了大量的學(xué)生，積累了大量的真實(shí)案例。輸入相應(yīng)的自身情況如GPA、語(yǔ)言成績(jī)、學(xué)歷等，留學(xué)監(jiān)理網(wǎng)幫你進(jìn)行1對(duì)1精準(zhǔn)評(píng)估并提供案例參考。課程信息
學(xué)制：全日制(3 年)
學(xué)費(fèi)：RM35,317.00 (￥ 55,706) /年
開(kāi)學(xué)時(shí)間：2022八月, 2022一月
申請(qǐng)截止日期：
留學(xué)地點(diǎn)：Sunway UniversityNo. 5, Jalan Universiti,Bandar Sunway,SUBANG JAYA,Selangor,47500, Malaysia
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留學(xué)監(jiān)理網(wǎng)自成立以來(lái)，已真實(shí)服務(wù)大量學(xué)生。留學(xué)監(jiān)理老師從業(yè)都5年以上，我們有足夠的經(jīng)驗(yàn)告訴你一個(gè)學(xué)校錄取你的幾率。
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