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伯明翰大學(xué)學(xué)院

伯明翰大學(xué)學(xué)院-活動(dòng)-酒店和旅游市場(chǎng)管理碩士

Marketing Management for Events, Hospitality and Tourism MA(碩士)

院校名稱伯明翰大學(xué)學(xué)院
院校排名N/A

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專業(yè)概況
所屬院系
中國學(xué)生入學(xué)要求
課程信息

專業(yè)概況

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Course overview

If you want to work in a dynamic marketing role, in the events, hospitality or tourism industries, then this course will provide you with the knowledge and experience necessary to succeed.

The focus of this course is on developing effective marketing management competencies through the study of a range of modules specifically designed to encapsulate and reflect the contemporary marketing environment.

You will have the opportunity to undertake projects in a live marketing context and act as a consultant to develop strategies and marketing plans for clients. You will benefit from interaction and engagement with leading marketing practitioners and academics as well as having access to a wide range of specific marketing resources. This industry-based experience is very valuable and will enhance your overall employability.

This course encompasses a corporate team-building event to develop the skills that you learned during your undergraduate studies and raise them to a higher academic level.

Why should I choose this course?

You will develop your professional career in marketing as you specialise in the dynamic events, hospitality and tourism industries.
You will be given a choice of specialist modules that allow you to customise your degree to suit your career aspirations.
You will learn advanced business functions in marketing management and how to apply them to the industry.
You will work with real clients, helping to develop marketing plans and strategies in order to develop your industry experience.
You will be able to evaluate the effectiveness of alternative marketing approaches and appreciate the changing nature of the contemporary business environment.

所屬院系

進(jìn)入哪個(gè)院系學(xué)習(xí)？

School of Hospitality, Tourism and Events Management

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計(jì)

Successful completion of a Bachelors Degree for a recognised university with an average grade of at least 75% will be considered for a place on a Masters Degree programme. IELTS - Overall score of 6.0 with no less than 5.5 in each component.

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課程信息

學(xué)制：全日制(1.5 年)

學(xué)費(fèi)：￡13,500.00 (￥ 121,904) /年

開學(xué)時(shí)間：2022十月

申請(qǐng)截止日期：

留學(xué)地點(diǎn)：University College BirminghamSummer Row,Birmingham,B3 1JB, England

留學(xué)監(jiān)理網(wǎng)自成立以來，已真實(shí)服務(wù)大量學(xué)生。留學(xué)監(jiān)理老師從業(yè)都5年以上，我們有足夠的經(jīng)驗(yàn)告訴你一個(gè)學(xué)校錄取你的幾率。

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