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斯特拉斯克萊德大學(xué)

斯特拉斯克萊德大學(xué)-市場(chǎng)營(yíng)銷

Marketing(碩士)

院校名稱斯特拉斯克萊德大學(xué)
院校排名282

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專業(yè)概況
所屬院系
中國(guó)學(xué)生入學(xué)要求
課程信息

專業(yè)概況

在這里學(xué)什么？

The MSc Marketing is designed for non-business graduates who want to pursue a career in this area.
This programme reflects the dynamic and technologically innovative nature of contemporary marketing, spanning private, public and third sectors.

You will gain a sound knowledge of the principles of marketing. Most importantly, you will develop an understanding of consumer behaviour in relation to individuals and organisations.

We will also ensure that you gain the technical and personal skills necessary to pursue your future career.

The programme features a wide choice of elective subjects. These reflect the current diversity in contemporary marketing practice.

The course has many value added features including but not limited to: real-life learning through our live industry consultancy project, ‘International Marketing Works’; high-calibre industry collaboration; research excellence; skills-based teaching.

Assessment

Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100%.

所屬院系

進(jìn)入哪個(gè)院系學(xué)習(xí)？

Marketing

中國(guó)學(xué)生入學(xué)要求

為來自中國(guó)的學(xué)生設(shè)計(jì)

GPA from a four-year undergraduate degree must be: over an average of 70% for 211/985 universities; over an average of 75% for the rest of Chinese universities. IELTS (Academic): 6.5 overall (no individual band less than 5.5).

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課程信息

學(xué)制：全日制(1 年)

學(xué)費(fèi)：￡23,050.00 (￥ 208,139) /年

開學(xué)時(shí)間：2022九月30日

申請(qǐng)截止日期：

留學(xué)地點(diǎn)：University of StrathclydeMcCance Building,16 Richmond Street,Glasgow,Glasgow, City Of,G1 1XQ, Scotland

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