華威大學(xué)

Online engagement is a defining feature of today’s business environment. Competence in digital activity is crucial to success, be that business profitability, optimised communication, or data management and analysis. Reflecting this, WMG’s e-Business Management MSc is designed around four specialist routes: Digital and Data Science; e-Commerce and Digital Analytics; Digital Marketing; and Digital Consultancy and Entrepreneurship.

Course Overview

This degree will equip you with the techniques to manage the strategic development of e-business based organisations and appropriate e-business technologies. You’ll develop the skills and knowledge to evaluate, manage, and improve the operational functions of an organisation and to apply the concepts of systems integration to the design and development of products and services through market analysis.

With the exponential growth in e-Business activity worldwide, there is great demand for e-Business professionals who bring particular specialised knowledge and skills. This MSc therefore allows you to select from one of four specialisms, providing you with a deeper understanding of one of the key areas of e-Business deployments and tailoring your modules in line with your future career path.

Teaching

This course has two components – a taught component and a research component (dissertation) each accounting for 50% of your time and effort.

For the taught component, we blend lectures with seminars, syndicate exercises, simulations, and case studies. Each module is delivered intensively over one full week or two half weeks, and classes are deliberately kept small to encourage interaction. Larger scale lectures are delivered for some modules and are backed up by seminar and syndicate activities.

Our module leaders have extensive industry experience. Guest speakers from industry also contribute regularly, bringing real-world insight into your learning experience.

Assessment

At the end of each module, you will be given a Post Module Assignment (PMA) based on the learning objectives of that module. This is a piece of assessed written work which should take around 60 hours to complete (or 110 hours for 15 Credit modules). Most modules also have some in-module assessed work.

For the research component, each student undertakes a major individual project, which will develop your research and analytical skills and enable you to specialise. This project accounts for 50% of your overall credits and is submitted in the form of a dissertation of approximately 20,000 words, followed by an oral examination or viva at the end of the year.

Careers

Graduates from WMG have gone on to work for a variety of employers including: Accenture, PWC, KPMG, Deloitte, IBM, Airbus, Amazon, Barclays, Bloomberg, Ernst & Young, GSK, Jaguar Land Rover and Siemens. E-Business Management graduates often go into IT and e-business consultancy roles, (both self-employed and in large consultancy groups), into e-commerce companies or enterprises with existing or developing online business initiatives. Many graduates chose to go into media companies or take on digital marketing roles, and have pursued roles such as: business information managers, digital marketing consultants, solutions analysts, and IT analysts.

Our department has a dedicated professionally qualified Senior Careers Consultant offering impartial advice and guidance together with workshops and events throughout the year. Previous examples of workshops and events include:

• Warwick careers fairs throughout the year
• Options in Engineering sector event
• Careers for experienced hires
• Careers in healthcare
• Careers in project management