威斯敏斯特大學(xué)

Course summary

Media professionals and media firms are united in their need to acquire the commercial, strategic and managerial skills to prosper in an industry undergoing constant fundamental change. This course is designed to address these needs, developing entrepreneurial leaders equipped to deal with the complex and novel challenges presented by new technologies, consumer behaviour, and evolving business models.

The course will enable you to identify and analyse strategic and operational problems and opportunities, understand, quantify and access national and international media markets, and use foresight and planning techniques to understand and respond to change. As well as being able to manage complex media projects, you will also have the skills to engage in strategic direction setting, deploy business-planning skills, and excel in leadership and implementation.

The course is delivered by academic staff with lengthy experience of advising and managing media organisations. Teaching methods are based around practical problems and include in-class exercises and individuals and group projects and assessment. Assignments will enable you to develop and apply your skills in creative project development and business planning.

The course provides a rounded suite of managerial and commercial skills, rooted in a critical understanding of today's media and content industries, building on our role as a leader in UK media research. Practice-based assignments, such as the integrating business-planning project, play an essential role in enabling you to apply ideas and learning in a creative fashion. The course consists of eight credit-bearing modules and an additional key skills module which includes the use of quantitative methods and software tools.

CAREER PATH

Graduates of the course are working in mid-level and senior positions in analysis and consultancy, business development, content distribution, and creative team leadership. They occupy managerial roles within media organisations, project management, regulation and policy, and strategy analysis.

Graduates from the Media Management MA have found roles in a wide variety of media organisations including: CCTV, Hunan Television, State Administration of Radio Film and Television (China), the BBC, eBay, BskyB, DigitasLBI, Screen Digest (UK) Deutsche Telekom (Germany) NTV (Russia) MBC (South Korea) NDTV, Hindustan Times (India) Welhoo (Finland) and Globo TV (Brazil).

Success in their Masters has allowed many to move into more senior roles within the businesses they have been working in, to transfer to new sectors of the media, or set up their own businesses.

CAREERS AND EMPLOYABILITY SERVICE

Our Careers and Employability Service is here to support you to achieve your full potential.

With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we provide you with a variety of opportunities to work and develop new skills. As a University of Westminster student, you’ll have access to our services throughout your studies and after you graduate.

We can help you:

• find work placements, graduate jobs or voluntary experience related to your course
• discover international opportunities to enhance your employability
• write effective CVs and application forms
• develop your interview and enterprise skills.